SIP CITY IN THE NEWS
CAPITAL COOKING SHOW | JORDAN BURNS
"Two D.C. young professionals created a healthy beverage that contains no preservatives or concentrates that's perfect for after working out or mixed into a cocktail. The Switchel beverage is created with fresh citrus, ginger, apple cider vinegar, and honey, which helps to keep your body feeling good while drinking delicious flavors!"
MEDIUM | NATALIE CAULEY
"Co-founder and CEO Nikki Blank started making Switchel out of her home kitchen in Boston as a creative outlet to the 9-to-5 corporate routine and as a delicious functional health hack. Her co-workers quickly became curious about the many strange jars of liquids dominating her desk, and asked for a taste. The response was overwhelming — so much so that she started a switchel side hustle. After moving down to DC, Nikki met Josie Gibbens — an equally passionate switchel connoisseur and at-home producer. They launched Sip City in January 2018, selling out at Glen’s Garden Market within 15 minutes of launch."
"A few weeks ago, I celebrated Shabbat with a yoga mat, a vegan rice bowl, and a tall glass of switchel.
This Friday night experience was nourished by OneTable, and hosted by GatherDC’s very own blogger – Judith Rontal! It was, in a word, “namastastic”. (Yes, that’s a word I just made up.)
One of the things that made it so awesome, was the drink that accompanied it all, switchel. This nourishing, apple cider vinegar and ginger based drink made my tummy and taste buds happy – all at once. Turns out, the company – Sip City – behind this delicious beverage, was founded and is owned by a young, Jewish woman living in DC – Nikki Blank, and her business partner Josie. Lucky for me, I got the chance to grab coffee with Nikki at GatherDC’s brand new townhouse where we chatted all things switchel. Read on!"
"If you’ve lived in Washington for any time at all, you know that this is a very happy hour-happy city. You can do happy hour outside, you can do happy hour by a fire, you can do happy hour for dinner, you can do happy hour for less than $10. You can even do two happy hours in one day without changing bars. Happy hours are such a big part of the working culture in Washington, it can start to feel normal to never go home without downing a couple of $6 cocktails first.
"These two 20-somethings have created their version of Switchel. As it says on their bottle, it is nature’s sports drink and a cocktail mixer. Sip City’s mission is to help people drink mindfully they way they eat and exercise! I was able to chat with Nikki, and she told me when she and Josie moved from Boston and Nashville, they saw how accurate the saying 'work hard, play hard' is in DC and wanted to give them a way to still let loose on the weekend, but in a much healthier way!"
"She-E-O and Tufts alum Nicole Blank (A&S ’15) just launched her new drink company, Sip City, and if you haven’t heard of it yet, you will. Nikki and her business partner Josie have brewed a solution to the dilemma that so many young people face: how to drink alcohol and still be (kind of) healthy about it. It’s called switchel, and it’s an old, colonial-era, probiotic recipe, and they are bringing it back. I got to interview Nikki about switchel and her experience creating it as a female entrepreneur and after hearing her story I don’t just want to make Sip City a part of my weekly routine, but I want to start my own freaking company!"
"Sip City Switchel is a startup beverage company that is, as the name suggests, focused on creating switchel beverages. The company, which hails from Washington, D.C., is positioning the product as “nature’s sports drink & cocktail mixer” and has launched with three flavors. The three flavors, which include The Nashville, The Boston, and The District (more on the names later), all start with a base of apple cider vinegar (ACV), ginger, and citrus (either lemon, orange, or both)."